company

David Parry

Marketing Strategist and Writer

David Parry has been an independent creative director, copywriter and marketing strategist since 1971. As a journalist, he has appeared in such media as Financial Post, TV Guide (USA), Toronto Life, Imperial Oil Review and CBC Radio, as a former host of the network’s national morning show.

David’s marketing strength is in the development of communication strategies and copywriting. He helped to launch the highly praised Roots Canada campaign creating media advertising, brochures and sales-training material from the time the company was a single Yonge St. store, until the opening of its 108th store in Amsterdam, Holland.

He has worked with Finesilver Design since its inception.