Healthletica Hot Yoga + Wellness Launch: Some like it hot—but not too hot.

When two yoga and fitness experts from the University of Toronto set out to introduce Bolton to a moderate kind of hot yoga (as well as complementary fitness and wellness services), they turned to Finesilver Design to give them strong, distinctive branding and marketing tools.

They had plenty of local competition in the yoga/fitness field, so our task was to differentiate them and make their offerings look and sound compelling. We generated and tested names, then developed their logo and signage, stationery, website, brochure, public relations, and launch advertising to consumers.

Today, the studio is thriving and the owners are following our recommendations for post-launch marketing tactics.