Real people don't do what you want them to do.

Real people don't behave the way you want them to. You can't wind them up and motivate them at will. To move them at all, you have to move them emotionally. You have to make them feel.

You can do this with design – or with stories that inspire them. We've been doing it for companies for over 30 years.

robert audience   target audience

These are not the people you
need to motivate.


These are.