South Beach Condos Toronto: A cool Florida vibe on the shores of Lake Ontario

When the Amexon Property Limited came to Finesilver Design with their plans for two elegant Art Deco-style lakefront condo towers, they knew what they wanted: branding to project the hip lifestyle their name implied.

We helped them with a Deco-style logo and beach-themed identity, using sea blues and greens and vivid flamingo pinks, echoing Miami's South Beach imagery in the launch materials we created: print advertising, sales brochures, stationery, presentation centre signage and an elegant lifestyle video.

The first phase was a quickly sold out and the second phase followed suit, winning prestigious domestic and international awards along the way.